Marketing

Making Waves Through Marketing

From campaign strategy to content creation, my marketing work is all about building meaningful connections through storytelling, social media, and digital experiences. Each project I take on blends creativity with strategy, focusing on ways to engage audiences and leave a lasting impression.

Projects

Cover of Niantic Main Street Social Media Campaign

Meet Me in Niantic Social Media Campaign

Niantic, CT holds a personal place in my story, which inspired this social media campaign created to showcase the charm of this coastal village. Meet Me in Niantic was designed to help Niantic Main Street strengthen its digital presence through intentional content planning, storytelling, and platform growth, including the introduction of TikTok as a way to reach new audiences.

Screenshot of Cliff Walk Commission Social Impact Video

Communi-SEA Business Plan & App

As part of Salve Regina University’s Business Planning Capstone, I co-created Communi-SEA, a platform designed to streamline coastal conservation efforts in the Newport, RI area. This project earned first place at the Seahawk Tank Pitch Competition and represents my ability to combine strategy, research, and design to bring a vision to life.

Cover of Royal Caribbean Interactive Media and Communications Plan

Cliff Walk Commission Social Impact Video

This social video project, created with the Salve Regina American Marketing Association (AMA) chapter, highlights Newport’s historic Cliff Walk and the work of the Cliff Walk Commission. As the lead scriptwriter and editor, I helped craft a narrative that blended storytelling with marketing strategies, earning third place in a national competition.

Cover of Communi-SEA Business Plan

Royal Caribbean Interactive Marketing Communications Plan

Working as part of an “agency team,” I helped develop a $2 million IMC plan to rebuild consumer confidence in cruise travel. This project brought together my skills in market research, media strategy, and creative content development, giving me hands-on experience in agency-style collaboration.

Dive Deeper Into My Portfolio

Marketing is just one piece of the puzzle. If you're interested in how research supports strategy or how design brings ideas to life, check out the other sides of my portfolio.

Let’s Connect

Have questions about my work? Want to collaborate on a future project? I’d love to hear from you.