Niantic Main Street

Social Media Campaign

A Personal Connection, A Professional Mission

Niantic, Connecticut isn’t just another shoreline town, it’s a place I’ve grown up visiting and always felt connected to. That personal connection became the foundation for Meet Me in Niantic, a strategic social media campaign I created to support Niantic Main Street, a nonprofit dedicated to promoting and revitalizing the downtown area.

This campaign was developed not just to highlight Niantic’s charm, but to build lasting digital engagement through storytelling, visuals, and community-centered content.

Bridging the Gaps with Strategy & Storytelling

Niantic Main Street already had an active and supportive online community, especially on Facebook and Instagram. However, my audit uncovered several areas for growth, like inconsistent calls to action, missed engagement opportunities, and inactive platforms.

To address these, the campaign strategy included:

  • A stronger focus on video and Reels

  • Platform-specific goals and content themes

  • The launch of a TikTok presence to attract younger audiences

  • Clear and engaging calls to action

  • A volunteer-led approach designed for long-term sustainability

Panorama of Niantic Bay
Panorama of Niantic Bay
Panorama of Niantic Bay

More Than Just a Destination

Meet Me in Niantic was created to do more than attract attention. It was designed to make people feel something. Whether it’s a local resident looking to volunteer or a tourist planning a weekend trip, the campaign invites them to discover all that Niantic has to offer.

From scenic boardwalk views and community events to hidden gems and interviews with small business owners, each post is crafted to tell a story that inspires people to explore, support, and get involved.

Key Goals of the Campaign

  • Increase Awareness: Boost visibility across Facebook, Instagram, and TikTok by 15%

  • Improve Engagement: Increase interaction and build stronger two-way communication

  • Promote Support: Highlight volunteer opportunities and donation impact

Cover of Niantic Main Street Social Media Campaign

See the Full Proposal

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