Research
Insights That Inspire Action
My research work blends curiosity with purpose, using analysis and insight to better understand audiences, improve user experiences, and inform creative strategy. Each project is rooted in observation, exploration, and problem-solving, helping to connect data with decisions in meaningful ways.
Projects
Cheshire Fire Department Website Usability Report
How do you turn a cluttered, outdated website into a helpful community resource? This usability study focused on identifying barriers within the current Cheshire Fire Department website and offering actionable recommendations for improvement. The project applied research-based methods such as heuristic evaluations, usability testing frameworks, and navigation redesign strategies to deliver thoughtful, user-centered solutions.
Y2K Trends Analysis Article
This cultural research piece unpacks the accelerated comeback of Y2K fashion, music, and technology. From pandemic-driven nostalgia to influencer culture and streaming reboots, the analysis blends theory with modern media trends to explain the resurgence.
Deep Work White Paper
In the age of distraction, focus is a competitive advantage. This research-driven white paper explores how the digital marketing industry can benefit from "deep work" principles. It outlines strategies for improving productivity and employee satisfaction in a fast-paced field.
Wade Into More Creative Waters
Want to see how research supports storytelling, or how insights become strategies? Check out the other sides of my portfolio.
Let’s Connect
Have questions about my research? Curious about working together? I’m always open to new ideas, partnerships, or opportunities.