Coachella
Event Promotion Suite
Project Overview
For this project, I developed a promotional design suite for Coachella, focused on creating a cohesive visual system across multiple formats.
Created as part of my graduate Visual Design coursework at Quinnipiac University, the goal was to design a set of materials that reflect the festival’s identity while maintaining consistency across both digital and print touchpoints.
The Problem
Large-scale events like Coachella rely on strong, consistent branding to build recognition and maintain excitement across platforms.
Each promotional asset — whether digital or physical — must feel connected while still serving a specific purpose.
Key challenges include:
Maintaining visual consistency across multiple formats
Designing for both digital and print applications
Capturing the energy and exclusivity of the event
Creating assets that are both functional and visually engaging
The challenge was to evolve the brand without losing the sense of familiarity that customers value.
The Approach
I approached this project by focusing on consistency, hierarchy, and adaptability across all deliverables.
Key Considerations Included:
Establishing a cohesive visual direction that aligns with the festival’s identity
Designing with flexibility in mind to ensure assets work across platforms
Prioritizing clear typography and layout for readability and impact
Creating a system that supports both promotional and experiential touchpoints
The Solution
The final suite includes a range of promotional materials designed to work together as a unified campaign.
Deliverables include:
Social media graphics designed to build anticipation and drive engagement
Digital and print promotional materials to support ticket awareness
VIP or event-specific assets to enhance the attendee experience
Branded layouts that maintain consistency across all touchpoints
Each piece is designed to reinforce the overall brand while serving a distinct role within the campaign.
Key Takeaway
This project reflects my ability to design cohesive visual systems across multiple formats while maintaining strong brand consistency.
It also highlights my approach to balancing creativity with structure—ensuring designs are both visually engaging and strategically aligned.